- Upgrading the World: Predictive analytics serves that very purpose by driving mass-scale processes empirically, guiding them with predictions generated from data. Millions of predictions a day improve decisions as to whom to call, mail, approve, test, diagnose, warn, investigate, incarcerate, set up on a date and medicate.
- Reinventing Industries:
Marketing: predictive remarketing
Financial services: Paychex, Chase, insurance study
Workforce management: Walmart, Wells Fargo, via Facebook data
- As predictive analytics’ adoption widens and deepens across sectors and across organizational functions, an inter-industry synergy emerges. Stories are shared between sectors, and the lessons learned and proof-of-concepts viewed from neighboring industries inspire and catalyze growth, creating a cyclic effect.