• Dark Data: data that has been collected, but is unstructured and, therefore, not currently being used.
  • Real time Example of Dark Data: One example of dark data is a customer call record. Potentially holding valuable information on a customer’s thoughts and geolocation, these types of records are regularly recorded and stored, but rarely organized or analyze

To read more:https://medium.com/@jillplatts/what-is-dark-data-1beef317bb2e

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