HIGHLIGHTS:

  • 57% of enterprise executives believe the most significant growth benefit of AI and machine learning will be improving customer experiences and support.
  • Analyze and significantly reduce customer churn using machine learning to streamline risk prediction and intervention models.
  • By 2020, real-time personalized advertising across digital platforms and optimized message targeting accuracy, context and precision will accelerate.
  • Price optimization and price elasticity are growing beyond industries with limited inventories including airlines and hotels, proliferating into manufacturing and services
  • Improving demand forecasting, assortment efficiency and pricing in retail marketing have the potential to deliver a 2% improvement in Earnings Before Interest & Taxes (EBIT), 20% stock reduction and 2 million fewer product returns a year

To Read More:https://www.forbes.com/sites/louiscolumbus/2018/02/25/10-ways-machine-learning-is-revolutionizing-marketing/#1c5224755bb6

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